For Brands
We're currently working with independent running stores in the UK, with plans to extend this across Europe over time.
GOTR is the same data and mechanism for everyone — what's relevant from it depends on your role. Whether you're in sales, design, or data and insights, the question you're actually trying to answer is different — so here's what each looks like, one at a time.
Sales & Accounts
If you're in a sales or key-account role, you're usually working from your own relationships and whatever a retailer chooses to share, which can vary a lot from one account to the next. You see what ships out the door; what actually happens on the shelf afterward is much harder to see.
GOTR gives you a market-level view of what's actually moving — anonymised and combined across contributing stores, never broken out by individual store — so you're not walking into an account conversation on relationship and anecdote alone.
For decision-makers: if you manage a sales team or a number, GOTR doesn't have the coverage yet to support a full customer relationship — get in touch for an early conversation while we build toward it.
Design & Product
Design decisions are usually made several steps removed from raw sales data — by the time information reaches design, it's often already been filtered through merchandising or product management into a trend summary or a general read on "what's working." That's useful, but it isn't the same as seeing what's actually being chosen at the point of sale.
GOTR can offer a more direct, product-level view — what's actually being bought, down to size and pattern, anonymised and combined across stores — without asking you to read an aggregated chart as a design brief.
For decision-makers: if you're allocating a design or product team's time and weighing whether to become a customer, GOTR doesn't have the coverage yet to change a specific design decision on its own — get in touch for an early conversation while we build toward that level of detail.
Data & Insights
If you work in data, insights, or BI, what's actually happening in independent retail may be a familiar gap.
As a direct source, GOTR is precise about what's actually being measured: there's a real difference between what stores order from a brand and what actually sells to runners once it's on the shelf. GOTR measures the second one — actual point-of-sale transactions, not shipment or ordering data. That distinction matters, because the two numbers can move in different directions, and knowing which one you're looking at changes what conclusion you draw from it.
For decision-makers: if you're evaluating whether to become a customer for a data or insights budget, GOTR doesn't yet have the coverage to fully integrate with what you already have — get in touch for an early, methodology-first conversation while we build out the dataset. See Methodology & Data Practices for the details.